In the beginning, Arunna was a CMS project developed to assist web designers and web developers to create application in faster and more efficient ways. In the course of its development, an idea emerged to add some new features that evolve Arunna in having social media capabilities. The rapid change on internet users behavior from primarily "searching" that becomes "asking" is one of the trigger in creating Arunna.
The most important factor in sharing is that you, as the user, decide what you want to share, when you want to share and to whom you want to share. All information and content including friends profile, photos, messages, status or articles will be your own property because Arunna is an open source and can be hosted on your own server.
Privacy is In Your Hand
You have the rights to control the information you have. You are the one who decide as whom you want to share your information with. If you have pictures, articles or status and you want to share them only with your family or only to your colleagues, then you can do it in Arunna.
Since Arunna is an open source and you can host it on your own server, all information such as photos, articles, web design, friend data and much more will be yours. The content is and will always be your property. You don't need to worry about losing your valuable photo album compilations just because your account is blocked.
Future Proof Technology
Arunna supports the latest web technology and is very open in adapting new features and improvements. We will be collaborating with developer communities around the globe. Any minor changes will always be considered with an objective of transforming and build better platform infrastructure.
With the content management system platform, it is expected that the developers will develop various attractive applications to complement their company profiles, blogs, portals or online shops. Start building commerce environment in your social network and turn conversations into commerce. We all know that friends and family recommendation is the best influence in making buying decisions, there for we will provide a communication tools between members without complicated search system. With the existence of such system, mutual beneficial marketplace will grow naturally.
In the future, we will also develop various features such as multi and cross community communication so you can turn community into buyers and sellers. Imagine your customers are promoting your products and services.
Arunna will help you find friends who want the same information topics or has similar skills and encourage them to join in the social conversation.
Therefore, information does not only derive from Arunna owner, but also from those who join the community you build. By involving people in your community, it will definitely build up your own brand image or even improve your product according to market demands.
A proverb said, "Fish where the fish are". Many companies are currently making a Facebook or Twitter page in order to communicate with their customers. That is a good first step. But you need to remember one important thing, brand awareness and brand loyalty. Don’t you feel more comfortable when you talk about important things in your own home?
Content Management System
Arunna is not just one website and is not only to be used for social media; its platform can be installed on your own server and can be developed into various applications based on the interest of each website owner. Site owner may set the design with their own like. This platform is not defined by limitations, provides tool to build extensible plug-in, making a powerful web CMS with many possibilities.
Those websites who uses Arunna platform will be called "Clouds".
On the other hand we will establish as official site for Arunna main hub at www.arunna.com which will have the functioning to facilitate communication among “Clouds”. The administrator and owner on each "Clouds" have the option to link their site to the main hub. This main hub for Arunna will be called "Space".
If you don’t want to be confused by server technical problems or other matters and just want to focus on your content and community, you can join the “Space” and created your own neighborhood. We called it as “Virtual Clouds”.
This will created a perfect website content management system where each members can have their own preference, own capability and still the option to communicated to other community.
We call this... Connecting the Clouds.